BUD LIGHT - “DUDE.” “DUDE?” “DUDE!”

Started from a guerrilla film by Kenny Herzog and Clay Weiner, “Dude” was originally pitched for BudTV (remember BudTV? probably not.) With my help it was reconcepted as a series of multi-award winning television ads. Based on the simple truth that to understand guys is to understand the many uses of the word “Dude.”