I’ve spent more than 30 years in this business—ten of them in healthcare. I started out on big consumer brands: credit cards, cable networks, coffee, beer (lot’s of beer), and banks. Those early days taught me the same lesson I still rely on now: people respond to work that feels human and honest.
Today, I use that experience to help healthcare brands find their voice and make a real impact. I believe in big ideas, thoughtful craft, and the kind of storytelling that moves people.
I use AI the same way I use any good tool—carefully, intentionally, and to make the work stronger. It helps with speed and exploration, but the taste, judgment, and humanity still come from me.
Along the way, the work I’ve been part of has been recognized by Cannes Lions, Clio’s, D&AD, Communication Arts, The One Show, and others. Awards aren’t the goal, but they reflect the teams I’ve been lucky to work with.
Outside the job, I keep myself grounded through running, reading, music, movies, and meditation.
