COORS LIGHT - EXPLORERS
The Coors Light Love Train had a long career but the brand needed to better connect with millennials thirsty for adventure. This multi-channel campaign went big, showing explorers mining Coors Light from its home in the Rockies and delivering ice cold refreshment to thirsty people everywhere.
THINGS GOT COLD
A behind the scenes video of the complicated and dangerous shoot on location in Alaska… in winter.
The explorers come to life in video game form through a partnership with Xbox, becoming at the time, one of the most successful branded games in Xbox’s history (50,000,000 impressions -300,000 game starts - 100,000 game completions - 12 minute avg. playtime - #1 Xbox game in-dash experience).
In spectacular fashion, the explorers, and the mountains they inhabit, find their way around major markets.
The Coors Light Explorers take the NHL Stadium Series by storm.
Sports-themed print ads ran in ESPN the Magazine and Sports Illustrated.
