REDD’S APPLE ALE

How do you launch a brand new product asking guys to break out of their routine and try something new? A bold and memorable visual device helps. The result? MillerCoors’ most successful product launch in a decade.

WELCOME TO #RIPEIDEAS

Sir Isaac Newton was the inspiration for the Redd’s campaign. This digital series expanded on the #ripeideas hashtag with what else his brilliant mind could of come up with.

This groundbreaking digital program allowed people to launch real apples at real targets, including real people. All in real time. And it worked.