COORS BANQUET

While the rest of the domestic beer category was in decline, Coors Banquet enjoyed a steady increase. How? By tapping into Millennial’s affinity for authenticity with the true story of how Coors Banquet was born. A brand with this much history deserved to be told.

This video highlights the digital content series showcasing the riders of the Coors Banquet Rodeo team.

Promoting the return of the 1936 Stubby bottle.

Who thought stories about barley and malting
could be so beautiful?

In an installment of Al-Kee-Hol (a partnership with Vice) we get to know Golden, Colorado and the Coors brewery